Our Journey

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Incorporation of Alternative Prosperity
through a merger of 4 independent consultancies.

2010 – 2014

Development and expansion of
Transformation and ESG offerings.

2014 – 2016

Introduction of non-operating shareholders through capital raising and subscriptions: Buma Consulting (Elias Masilela), Infinitude Investments (Women’s investment vehicle), African Rainbow Capital, and the Alternative Prosperity Foundation (Broad-based Ownership Scheme).

August 2014:
Infinitude Investments (Woman’s investment vehicle).

February 2015:
Formation of the investment group with Alternative Prosperity Holdings as the holding company and Diversifi (then Alternative Prosperity Advisory and Products – transformation consultancy) as its only subsidiary.

September 2015:
Buma Consulting
May 2016:
African Rainbow Capital
March 2016:
Alternative Prosperity Foundation


Investment in AHG (medical equipment, services and disposables company).
Formation of 6Capitals (ESG consultancy and Consumer Financial Education project management).

Investment in DNA Economics.


First non-founder buy-in.

Establishment of AP Properties (Property investment).

Investment in Qube and establishment of SolveSA (BEE solutions).

Establishment of Atleha-Edu (Consumer Education NPC).


Investment in Valeo Capital (Corporate Finance).


Rebranding of Alternative Prosperity Advisory and Products to Diversifi to reflect the business’ own transformation from not only a B-BBEE scorecard consultancy, but also to a social impact advisory business. A business that moves organisations beyond compliance, focusing on transformation and inclusion.


Alternative Prosperity Holdings launched its small-scale solar project capability in 2023. We responded to the challenge of load shedding by investing in a 173 kWp solar facility at our Paardevlei offices. A second installation of 97,35kWp at Eikendal Farm has also gone live in 2023, doing our part in offsetting Carbon emissions and being carbon-neutral.

Establishment of ESG-Edu that aims to provide accessible environmental, social and governance (ESG) content to stakeholders for a sustainable future.