Our Journey

Scroll to view our Timeline

2009

Incorporation of Alternative Prosperity
through a merger of 4 independent consultancies.

2010 – 2014

Development and expansion of
Transformation and ESG offerings.

2014 – 2016

Introduction of non-operating shareholders through capital raising and subscriptions: Buma Consulting (Elias Masilela), Infinitude Investments (Women’s investment vehicle), African Rainbow Capital, and the Alternative Prosperity Foundation (Broad-based Ownership Scheme).

August 2014:
Infinitude Investments (Woman’s investment vehicle).

February 2015:
Formation of the investment group with Alternative Prosperity Holdings as the holding company and Diversifi (then Alternative Prosperity Advisory and Products – transformation consultancy) as its only subsidiary.

September 2015:
Buma Consulting
May 2016:
African Rainbow Capital
March 2016:
Alternative Prosperity Foundation

2017

April:
Investment in AHG (medical equipment, services and disposables company).
Formation of 6Capitals (ESG consultancy and Consumer Financial Education project management).

December:
Investment in DNA Economics.

2020

March:
First non-founder buy-in.

September:
Establishment of AP Properties (Property investment).

October:
Investment in Qube and establishment of SolveSA (BEE solutions).

November:
Establishment of Atleha-Edu (Consumer Education NPC).

2021

Investment in Valeo Capital (Corporate Finance).

2022

Rebranding of Alternative Prosperity Advisory and Products to Diversifi to reflect the business’ own transformation from not only a B-BBEE scorecard consultancy, but also to a social impact advisory business. A business that moves organisations beyond compliance, focusing on transformation and inclusion.